Design Landing page for Fenomen: online course for beauty masters
One of the projects we implemented for Mykhailo Prusa was the packaging of the Fenomen course. This is a full-fledged training for beauty professionals who want to develop their personal brand and improve their skills.
The speaker of the course is ambitious Mykhailo, who has worked with Ukrainian showbiz stars because of his character and perseverance.
Our main tasks were:
- to set the style and convey Mykhailo's character;
- to show the product from a different perspective and distance ourselves from competitors;
- to convey premium and value; to be remembered among competitors.
Here we used a style that was supposed to gain popularity only in 2024, a combination of 2 fonts that are antagonistic in perception. We used a dark and white background to contrast the blocks, and a deep blue color to emphasize the details.
All of this gave us the opportunity to implement a new style, increase sales conversions, and attract potential customers to the product.
Mykhailo has become our regular customer who comes back for more!
To successfully implement the Fenomen project, we chose a systematic approach consisting of the following stages:
1. Analysis and style decision: We studied the target audience, competition, and Mykhailo's personality, creating a concept that reflects premiumity and stands out in the market.
2. Development of two concepts: We created several design options to find the best solution for the course presentation.
3. Design with an emphasis on uniqueness: We used future trends of 2024, a combination of contrasting fonts and colors to reinforce the premium nature of the course.
4. Integration of technologies: We added 3D elements, integrated Payment, CRM, SendPulse, and Facebook Pixel, which provided convenient functionality for users.
Parallel work with two websites: In a short time, we created a landing page for the course and provided high-quality layout of all blocks.
The result: a unique style, high sales conversion, and long-term cooperation with Mykhailo as a regular customer.
